We try to deemphasize the hop bitterness and emphasize the hop flavor and aroma. Our top selling beer right now is the Ladyface IPA, and I think that’s the case because it’s got a lot of flavor, but it’s fairly toned down. In my opinion, probably because it’s a balanced IPA. The top selling would be the Just Outstanding. I think that’s probably why it’s the best selling. Even though it’s a very flavorful and hop accented beer, it’s still really easy to drink and accessible for a lot of people. I think probably because it’s very accessible. The top selling beer right now is Revolution. The reason it makes up 50% of what we sell is that it’s a very simple, easy drinking, accessible beer that is inspired by history but is perhaps an original interpretation. It makes up a little less than 50% of what we brew. It’s a German style Hefeweizen, so you get a lot of people that are into craft beer that like it, and a lot of people that haven’t been exposed to craft beer like it also. Our biggest seller is our Old World Hefeweizen and I think it’s probably our biggest seller just because it’s a good crossover beer. That’s pretty fast to go through a whole beer that’s almost 9%. We went through an entire serving keg in a little under two weeks. IPAs tend to be the best selling, and I don’t know if there’s a single one that’s best selling, but Melrose moves really fast. Beer Week fest on October 23, I asked seven of the best Southern California brewmasters, “What’s your top selling beer and why do you think that’s the case?” Their responses might surprise you.
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